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Cool, a writer who
writes about writing...

Articles and insights on creativity, copywriting and business.

A load of crystal balls: why trend forecasting is a waste of time

Choosing creativity over naivety

Why is it so difficult to find a good copywriter?

Excellence isn't easy to find

How an advertising copywriter can help your brand grow

A professional touch matters

The one mistake that all first time freelancers make

Pick a niche and run with it

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