When you’re the biggest name in whiskey, you don’t need much of an introduction… but your new orange flavor might.
Jameson were looking for an engaging, impactful way to bring their newest product to market, that also captured the curious, adventurous spirit of the drink itself.
A journey with an unexpected twist. Starting with an unexpected splash of orange, we follow our lead character as she strolls through the city, embracing orange at every turn and simply seeing where it takes her.
Your average weekend stroll (with a twist of something new).