No Nonsense

Smart Driver

Agency Resource

Test-driving a new way to make an explainer video

Safer driving benefits everyone. That’s why No Nonsense was introducing ‘Smart Driver’, a telemetric device designed to measure the safety of your driving, and offering young drivers the chance to reduce their premium in return.

CHALLENGE

We had a great offer on the table, but also had a complex, multi-step process to guide people through. Nothing loses viewer attention faster than a complicated explanation, so we needed to be different in order to stand a chance.

SOLUTION

An explainer video designed to entertain as well as educate.

RESULTS

Thousands of sign ups, high impact and a lot of fun.

AGENCY: Publicis Dublin

Agency Resource

Test-driving a new way to make an explainer video

Safer driving benefits everyone. That’s why No Nonsense was introducing ‘Smart Driver’, a telemetric device designed to measure the safety of your driving, and offering young drivers the chance to reduce their premium in return.

CHALLENGE

We had a great offer on the table, but also had a complex, multi-step process to guide people through. Nothing loses viewer attention faster than a complicated explanation, so we needed to be different in order to stand a chance.

SOLUTION

An explainer video designed to entertain as well as educate.

RESULTS

Thousands of sign ups, high impact and a lot of fun.

AGENCY: Publicis Dublin

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