Creative Campaigns

Introducing a new, friendly voice to a famous face

CHALLENGE

Redbreast is one of the world’s most celebrated whiskeys, with a slew of awards under their… uh, wings. They wanted to grow awareness of their stellar brand with a new audience, by speaking more directly to the unique quality of their product.

SOLUTION

We brought the iconic robin from their world-famous label to life.

RESULTS

Bringing Redbreast’s quiet (and quietly confident) namesake to life. By giving their famous robin his own characterful persona, we helped bring their hard-won reputation to a new generation of whiskey drinkers.

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