Introducing a new, friendly voice to a famous face
Redbreast is one of the world’s most celebrated whiskeys, with a slew of awards under their… uh, wings. They wanted to grow awareness of their stellar brand with a new audience, by speaking more directly to the unique quality of their product.
We brought the iconic robin from their world-famous label to life.
Bringing Redbreast’s quiet (and quietly confident) namesake to life. By giving their famous robin his own characterful persona, we helped bring their hard-won reputation to a new generation of whiskey drinkers.