I’ve helped UNICEF to reach new donors and partners, as they take on the biggest issues facing the world’s children
As the world’s leading advocate for children’s rights, UNICEF take on complex global issues every day. As an outside consultant, I’ve advised various teams on how to distill complex issues into simple language to be used in fundraising campaigns and partnership efforts.
CHALLENGE
It’s not hard to care about something, but convincing others to care is another matter. It takes time, effort, and strategic creative thinking. UNICEF needed help on reaching donors and partners in a way that made the urgency of their work clear, in a way that wasn’t overwhelming.
SOLUTION
Simple, direct creative writing that engages people, and recruits them to help.
RESULTS
Increased investment in the areas that matter.
CLIENT: UNICEF
I’ve helped UNICEF to reach new donors and partners, as they take on the biggest issues facing the world’s children
As the world’s leading advocate for children’s rights, UNICEF take on complex global issues every day. As an outside consultant, I’ve advised various teams on how to distill complex issues into simple language to be used in fundraising campaigns and partnership efforts.
CHALLENGE
It’s not hard to care about something, but convincing others to care is another matter. It takes time, effort, and strategic creative thinking. UNICEF needed help on reaching donors and partners in a way that made the urgency of their work clear, in a way that wasn’t overwhelming.
SOLUTION
Simple, direct creative writing that engages people, and recruits them to help.
RESULTS
Increased investment in the areas that matter.
CLIENT: UNICEF
Freelance copywriter working with agencies, brands and startups.
