Taking a notable ‘self-appointed authority’ to task…
The HIA exists to help people navigate the confusing world of health cover. Unfortunately, not many people know they exist. We needed an entertaining idea that would help establish them as the one true authority on health insurance.
There’s no avoiding it- Dads are the self-appointed authority on everything. But ours knows well enough that ‘everything’ doesn’t cover health insurance.
A well-received TV and print campaign, with an enduring endline. We generated increased awareness for the HIA by taking a simple cultural insight and spinning it into a fun and entertaining campaign.