Showing the unique benefits of being a student at NUI Maynooth.
NUI Maynooth was struggling against Ireland's two largest universities, and wanted to generate more interest in a new generation of school-leavers.
We decided to put 'The Maynooth Effect' on display for all to see. A series of real-life alumni stories that showed how far a hard-working young person could go, with a degree from NUI Maynooth.
A significant increase in school-leaver applications, and a campaign that got the attention of parents, students and schools alike.